Case study · Gas & heating · 2025–26
Ofena
A brand, and a website that does the first visit's work, for a Birmingham gas and heating company.
Ofena installs, repairs and maintains boilers and heating for homes and businesses across the West Midlands. We made its brand and its website — one that helps people work out what they need before they call, and runs the quotes behind the scenes.
- Client
- Ofena Ltd
- Sector
- Gas & heating
- Based
- Birmingham
- Year
- 2025–26
- Built with
- Astro on Cloudflare
Live nowofena.co.uk (opens in a new tab)
The brief
Heating is a trust purchase. People let a gas engineer into their home, often when something has already gone wrong, so the brand had to look established everywhere it turns up — down to the service sticker on the boiler.
And the website had to do more than list services: help someone size a boiler or choose a system before they ring, get every enquiry to the right place, and give the office one place to build and send quotes.
What we made
The brand
A bold wordmark with a flame, in orange on charcoal. It runs from business cards and boiler service stickers to app icons, the postcard that went through letterboxes and a mark of its own for Ofena Commercial.
The website
Services for homes, a gallery of finished jobs, guides that answer what people search for when the boiler plays up, and a free quote button up top. It's quick on a weak phone signal too: the images went from 78.5 MB to 15.4 MB before launch.
Tools that answer before the call
A radiator and boiler size calculator that works room by room, and a matcher that asks eight questions about the home and recommends a heating setup in plain English.
Try the calculator (opens in a new tab)Try the matcher (opens in a new tab)
Ofena Commercial
A side of the site of its own for businesses — commercial gas, heating, catering and compliance work — with its own services, contact and compliance pages.
The office behind it
A private admin area is where the team works: a quote builder that sends each customer a short link to their quote, every enquiry from the five forms emailed and tagged, and every page of the site editable in place, with changes approved before they go live.
Private to Ofena — it holds customers' details and quotes, so there are no screens of it here.
How it came together
From the brand files and the build history.
The Ofena wordmark and flame.
Business cards and boiler service stickers.
App icons, and a mark for Ofena Commercial.
Work on the website: 65 changes by mid-March.
The site moves onto a database.
Rebuilt on Cloudflare: started on the 16th, live on the 20th, with the quote builder, the admin area and every old address still working.
A 5×7 postcard goes to print: home services on the front, Ofena Commercial on the back, and a QR code for a free quote.
- 4
- days from starting the rebuild to live on ofena.co.uk
- 80%
- lighter images: 78.5 MB down to 15.4 MB
Next project
Behaviour ShiftA website, a recruitment launch and the office behind it, for a brand-new agency.
Launching something?
Tell us what it has to do and who it's for. We'll come back with ideas, timings and a fixed quote.